There are many factors which will lead to a business’s accomplishment but a major factor in any business atmosphere pertains to the need for customers. Without having consumers every business would certainly be destined to crash which is the reason why it has become so important for businesses to take the measures essential to find and inform customers regarding their business.

Traditionally, marketing was a tool utilized by businesses to help spread knowledge of their existence and entice customers to come by their establishments with great sales that were only offered through their business. Although this may have been marketing’s unique intent, as the business atmosphere has evolved so has the basic foundations supporting the marketing principle.

In this age of marketing the emphasis on consumer attraction has been substituted with a requirement to develop brand recognition. Most markets have become over saturated with businesses supplying the same products or savings and matching any sale another business offers. This over saturation has lead consumers away from the idea of discovering the very best deal and rather is now looking for well known brands or companies offering high quality service.

This is where brand recognition has evolved in the marketing idea as much more customers will make a purchase from a established business over an unknown with a great deal. With this understanding of the value of brand recognition, many companies need to check out the most successful way of creating brand recognition, beginning with Stubby holders.

Stubbie holders are a neoprene product which is utilized by people to put around beverages to help in keeping those beverages cool. Many businesses might wonder how Stubby holders work as a tool of brand recognition. To understand the power of Stubby holders you should understand its two main features, product placement and durability.

It is a fantasy for every business to be able to place a billboard in each and every home of their consumers that will serve as a constant reminder of their business and what they offer. Stubby holders enable you to make that billboard by offering your consumers with Stubby holders that have your brand or company name on the Stubby holders. This creates a frequent reminder of your business for the individual and ensures strong brand recognition.

In addition to the advertising abilities of Stubby holders, the 2nd characteristic involves durability and the effectiveness of the product. Stubby holders are long lasting promotional items being made of a quality material that will not breakdown swiftly.

In addition, Stubby holders are the one marketing tool available to businesses that their consumers will actually utilize. It is difficult to find a household that doesn't presently use some companies Stubby holders.